Postcard Printing and Design
- We use high-quality glossy post card paper - options on thickness
- Coated surface resists damage from mailing equipment
- Multiple sizes available
- Rush return and direct mailing services are also available
For professional postcard printing results that yield the highest return on investment, Alpha Solutions offers this advice:
U.S. Postal service regulations only allow the use of heavy stock for post card printing or is doesn't qualify for the postcard mailing rate. For durability and professional appearance, postcards need to be printed on 10pt or 14pt cover stock. Quality printed postcards include an additional finish to prevent damage during mail sorting processes. This coating can be glossy, matte, or flat.
Postcards are advertising and should stand the test of all other marketing media. They should be colorful and well designed in order to attract and keep recipients' attention.
Postcards come in all shapes and sizes. There is no reason to stick to the standard 4 x 6 postcard. Not only are they more difficult to fit information onto, it is much easier for them to get lost in the stack of mail a customer receives each day. A larger version of a printed postcard is normally a better way to reach new customers. Options as large as 6 x 11 are really the best way to provide your message and still retain the same postage rate as letter-sized mail.
It is also necessary to leave enough space for the address, stamp, and postal bar code at the bottom of the postcard. If Alpha Solutions is designing your card, we will take care of this for you. If not, we can provide information about where these items should be located on your post card.
Alpha Solutions has a large selection of available post card printing sizes and quantities. For those on strict low budgets, there are also a selection of low rate postcard printing service options.
Postcards are one of the most popular direct marketing tools. They traditionally have a high rate of return and have a low cost in comparison to many other advertising options. Keep in mind that a 4 x 6 postcard size may be cheaper initially, but a larger post card is almost always more cost-effective.
As with all of our printed advertising, Alpha Solutions will provide free digital proofs for your project. Careful proofreading of your post cards for typographical errors can eliminate the time and expense of reprinting. Most orders can be printed and shipped in a few days time. Check with us on options for mailing.
There are a literally thousands of printing companies on the internet who would like to do business with you. Some offer a low price for postcard printing. Be careful. Some of them may use foreign call centers, hiring telemarketers who don’t understand your needs and only know what is written on the script in front of them. A company with knowledgeable, friendly, and experienced printing specialists will help you with your printing project and make sure everything is taken care of efficiently and effectively.
Keep it simple. Most people don't want to study. They want a clear message with as little clutter as possible. Overwhelming their eyes with ten different sizes of font and a bunch of small pictures normally results in a quick trip for your postcard to the trash can. The only effective way to use a postcard is to make a good first impression and then make it easy for the recipient to take action. Offer a special deal, a special product, or whatever will entice them. Take a lesson from the big box stores. Their ads usually begin with some sort of unbelievable deal and are then followed by a way to get a quick action; like a sale end date. Announce your message in as few words as possible with your postcard printing projects.
Work with a Alpha Solutions graphics specialist and feel assured that your advertising design is well received, interesting and productive.
Be sure the recipient can easily identify who the postcard came from. Your company logo should be printed clearly on the front and the back of your postcard printing design. Be sure that your logo is sized appropriately so that it gets noticed but doesn’t overpower your message.
Don’t ever forget to include a "call to action". Tell the recipient, in simple terms, what to do and how to do it. Including an expiration date will typically inspire a faster reaction.
A successfully organized post card campaign will result in a postcard that stands out in a pile of newspaper inserts, envelopes, bills, and other mail. Use strong, saturated colors that attract attention. Alpha Solutions can help design your post card so that it is coordinated with your other marketing materials. This will help provide consistent branding.
Call us at (559) 354-6253 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for low priced, professional service.
